"Like everything else in marketing, good pricing starts with customers and their perceptions of value."(Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 275. One bottle of ice-cold H3AT* beer will cost $1.94 US DLLS to make. H3AT* will sell each bottle of beer to H3AT* clients for $3.00 US DLLS. One bottle of ice-cold H3AT* beer will be sold for $9 US DLLS to the public.
H3AT* will only accept business checks, credit card (VISA, Master-card, American Express) and money transfers to H3AT's* account.
"Yet, cutting prices is often not the best answer. Reducing prices unnecessarily can lead to lost profits and damaging price wars. It can cheapen a brand by signaling to customers that the price is more important than the customer value a brand delivers. Instead, no matter what the state of the economy, companies should sell value, not price. In some cases, that means selling lesser products at rock-bottom prices. But in most cases, it means persuading customers that paying a higher price for the company’s brand is justified by the greater value they gain. " (Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 275.
"Yet, cutting prices is often not the best answer. Reducing prices unnecessarily can lead to lost profits and damaging price wars. It can cheapen a brand by signaling to customers that the price is more important than the customer value a brand delivers. Instead, no matter what the state of the economy, companies should sell value, not price. In some cases, that means selling lesser products at rock-bottom prices. But in most cases, it means persuading customers that paying a higher price for the company’s brand is justified by the greater value they gain. " (Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 275.
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