Hemp products
The majority of people who buy this product are ether people who love hemp products or who are just curious to see what is the affect this product will have on them. Buyers follow its fragrance and enjoy its usage for its eco friendly, I enjoy its smell and feel. Hemp Oil is the only oil of its kind that helps soothe skin irritation and dryness! If you suffer from: Eczema, Psoriasis, Skin cracking, scaling or sagging, Chapped lips, Dry hair increasing public interest in hemp goes far beyond farmers anxious for more profitable crops. Hemp farming is low impact and poses no environmental threat. Hemp fiber is versatile, durable, and cheap to produce. Hemp seeds serve as an important animal food source and hemp seed oil offers significant health and nutrition benefits for humans. Hemp products are 100% biodegradable. And hemp is a renewable resource, producing two crops per year in the South. This product targets both females and males from 18 and up. and is sold in many stores. Market targeting, differentiation, and ositioning. Customer-Driven Marketing Strategy. Who is your target market? And Delighting your customers. The majority of hemp production is used domestically. Because only small amounts of hemp are traded between countries, world prices are very sensitive to changes in the supply available to the global market. Hemp markets could benefit from increased consumer demands for biodegradable products, health foods, and "tree free" paper. However, at this time, increased consumer interest in purchasing natural products hasn't reversed the decline in world production of hemp. And Hemp oil products are competitive with other high end products made from natural oils, and may have an advantage in the form of longer shelf life.
The existing markets for hemp product tend to be small scale (niche markets), offering limited amounts of high valued goods. Marketing is a continuous activity and growers need to make their own assessment of whether these markets will remain the same or grow over time.
Market Segmentation:
It identifies attractive market segments and choose a market-targeting strategy.
by targeting towards hemp product users and a eco friendly market.
"Sterile hemp seeds are specifically not excluded from the definition of 'marijuana' and are not controlled substances under federal law."
http://www.cutndry.com/alterna_hemp_facts.htm
"If you want to get rid of marijuana, there's nothing better to do than plant a lot of industrial hemp."
liz Claiborne lucky perfume
Advanced segmentation and target marketing so you can sell more and spend less.
Liz Claiborne markets to older women starting in 1986 with her clothing line for business women then later then expands. Its no wonder I like an admire this line as she arrived on the Fortune 500 in 1986, as the first company founded by a woman. The smell of this particular bottle leans to market to a younger percent, with its woodsy personality.
To reduce the risk of markdowns the company produced fewer goods than the level of demand forecast. Therefore, retailers got better profit margins and allowed Liz Claiborne more space on the floor. But because of limited space in department store floors, the company expanded abroad. In 1988 sales and marketing efforts began in Canada. In January 1991 Liz Claiborne, Inc. entered Great Britain, and later in the year it was introduced into Spain. Merchandise was also sold to stores in the United Kingdom, Ireland, and the Netherlands. Liz Claiborne tailored its strategies when marketing its products outside the United States. In some United Kingdom stores, the company leased space and sold the product itself. In Japan, it marketed through a mail-order catalog, and in Singapore Liz Claiborne granted a retail license for the operation of Liz Claiborne stores. This strategy seemed to work well as international sales totaled $108.1 million in 1992, while only six years earlier $1.4 million of sales came from outside the United States.
Company Perspectives:
We are committed to maintaining a consumer dedicated and design oriented company that respects the unique relationship between the consumer and our products. Our commitment ensures that, throughout our operation we pay enormous attention to details both aesthetic and technical. Consumer satisfaction guides all our efforts. Through quality, value, service, and fashion leadership, original and innovative ideas will ensure that our products continue to meet the needs of our customers.
http://www.fundinguniverse.com/company-histories/Liz-Claiborne-Inc-Company-History.html
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