Wednesday, December 1, 2010

EOC: Week 9 Three Great Mission Statements

Glenn, Tanya M : Bitches’ Brews


Bitches’ Brews mission is to sell delicious and remarkable drinks that appeal to the feminine pallet. 

using "freshness and combine both modern and traditional styles of brewing with creativity" what a grate way to use creativity in marking a beer.
To keep our concept fresh, exciting and on the cutting edge of the brewing industry!
    
Mike Lapadu : Glatt
Taking experience as a marketing tool is a god use, as an investment lies with every customer. You are our advertising.  The happy Glatt customer will want to share their experience with a friend or maybe even two.
Glatt is a craft brew house that is committed to brewing an experience. 
also how they are brewed locally, keeping it in it's area. 

I like the way Glatt is used in this sentence : 
We’ll “Glatt”ly take the savings in advertising and invest in our ingredients and brewery.
Ernest Howard : Finish Line IPA
“Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be? These simple-sounding questions are among the most difficult the company will ever have to answer.” (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 39.)  


 "... a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 41.)  So we strive to make every aspect of our brewing process a positive one for surrounding local businesses and communities.

Our business should be beer, but we just can't help reaching out to those around us.  While we continue to exceed customer expectations by using the purest ingredients on earth to handcraft our beer, we're also using our business presence to strengthen the neighborhoods, cities and states around us.

No comments:

Post a Comment