Friday, November 26, 2010

Situations or SWOT analysis

Strengths: 
  H3AT* use the most excellent  raw materials and produce, H3AT* beer has a very  
             high quality, surpassing expectations.
  Direct delivery to best nightclubs in different states of the U.S.
  H3AT* has a customer list.
  H3AT* beer in it's starting point already has excellent reviews.
  Management and staff is committed and confident.
  Environmental effects favor H3AT* more than competitors.
  H3AT* connects with the community in different events.

Weaknesses:
  H3AT* prices are too high.
  H3AT* cannot lower H3AT* prices because of the cost of production and  
            distribution.
  H3AT* cannot supply small businesses.
  H3AT* needs more sales people.
  H3AT* dose not offer other blends for beer.
 H3AT* dose not offer a low calorie version of H3AT* beer.

Opportunities:
  Could expand H3AT* company to world wide.
  Competitors do not offer a flavor similar to H3AT*.
  Competitors have lower quality.
  Could grow H3AT's* own raw produce.
  Could develop new flavors and lagers.

Threats:
  Market demand is limited.
  Retention of H3AT* staff is critical.
  Possible negative publicity due to the high prices and exclusivity.
  Economic recession can have a huge impact in H3AT* company.

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