Price

"Like everything else in marketing, good pricing starts with customers and their perceptions of value."(Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 275. One bottle of ice-cold H3AT* beer will cost $1.94 US DLLS to make. H3AT* will sell each bottle of beer to H3AT* clients for $3.00 US DLLS. One bottle of ice-cold H3AT* beer will be sold for $9 US DLLS to the public.

H3AT* will only accept business checks, credit card (VISA, Master-card, American Express) and money transfers to H3AT's* account.


"Yet, cutting prices is often not the best answer. Reducing prices unnecessarily can lead to lost profits and damaging price wars. It can cheapen a brand by signaling to customers that the price is more important than the customer value a brand delivers. Instead, no matter what the state of the economy, companies should sell value, not price. In some cases, that means selling lesser products at rock-bottom prices. But in most cases, it means persuading customers that paying a higher price for the company’s brand is justified by the greater value they gain. " (Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 275.

Promotion

The marketing effort will convey the sense of quality, luxury, excitement, nightlife, and satisfaction in every picture, every promotion, and every publication. "Personal selling is the interpersonal arm of the promotion mix. A company’s salespeople create and communicate customer value through personal interactions with customers."
(Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 413. H3AT* promotional strategy will involve advertising, community events, public relations, direct marketing and internet marketing. Advertising will include print ads in entertainment related magazines and newsletters, billboards, luxury magazines. 30 minute TV ad to attendants of events. H3AT* will pride itself on its production ability, luxurious quality and presentation, and will be known as "The Nightlife Beer "
A good sales structure can mean the difference between success and failure. Over time, sales force structures can grow complex, inefficient, and unresponsive to customers’ needs. Companies should periodically review their sales force organizations to be certain that they serve the needs of the company and its customers.
(Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 419
H3AT's* motto :

" Passion for beer, love for the nightlife" will be the core of H3AT's* image.

Distrubution

H3AT's* clients have to contact H3AT* by phone, or thru H3AT's* website www.H3AT*.com to place an order with one of H3AT's* sales representatives. They will receive or produce in a one-stage distribution channel, that is directly from the manufacturer. H3AT's* headquarters is H3AT's* own wholesaler. Once the placed order is paid in full, the beer will be ready for ground shipping.
Retailing includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. Many institutions—manufacturers, wholesalers, and retailers—do retailing. But most retailing is done by retailers: businesses whose sales come primarily from retailing.(Marketing : an introduction / Gary Armstrong, Philip Kotler. — page.345

Product

H3AT* brewery is an up-scale brewery that is located in the hot centre of brownsville, Miami. This is a relatively new business in it's start-up having been incorporated recently. Inspired in the tropical climate of miami and it's residents, H3AT's* beer creation resulted in a rich blend, of flavorful, exotic taste that was created from organic pineapple. The sweetness of the pineapple combined with the top-quality hops, makes an incredible experience that will make any night-out unforgettable. H3AT's* purpose is to create the most flavorful and luxurious experience in every bottle and to achieve this H3AT* makes sure to only use the freshest, organic ingredients available in the U.S. 

Target Market Strategy

H3AT* as a part of the community have passion for brewery and love for the nightlife, and this is why we dedicate our beer to the people that embrace nightlife as its own.
"Moreover, mass marketers often have trouble competing with more-focused firms that do a better job of satisfying the needs of specific segments and niches." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 25. H3AT* will fulfill the thirst and excitement that H3AT* customers are looking forward. Hence H3AT* intend to implement a market penetration strategy that will ensure that H3AT*  is well known and respected in the nightlife industry. H3AT*  will ensure that H3AT's* products prices take into consideration the cost of production and distribution so as to ensure that we remain capable and operational. H3AT* target markets will primarily constitute the upper-class, corporate, sophisticated young adults consumers who enjoy cutting-edge music and experiences. To retain H3AT's* invaluable expertise and job satisfaction, H3AT*  will enrich it's employers with healthcare, profit sharing and 3 weeks paid vacations. H3AT* supports the local community in different future events that will take place in different top-notch nightclubs across the country. H3AT* is primarily targeting a market share of 12% to attain sales of approximately $2.4 million dollars in our initial year.

Situations or SWOT analysis

Strengths: 

●  H3AT* use the most excellent  raw materials and produce, H3AT* beer has a very  

             high quality, surpassing expectations.

●  Direct delivery to best nightclubs in different states of the U.S.

●  H3AT* has a customer list.

●  H3AT* beer in it's starting point already has excellent reviews.

●  Management and staff is committed and confident.

●  Environmental effects favor H3AT* more than competitors.

●  H3AT* connects with the community in different events.

Weaknesses:

●  H3AT* prices are too high.

●  H3AT* cannot lower H3AT* prices because of the cost of production and  

            distribution.

●  H3AT* cannot supply small businesses.

●  H3AT* needs more sales people.

●  H3AT* dose not offer other blends for beer.

● H3AT* dose not offer a low calorie version of H3AT* beer.

Opportunities:

●  Could expand H3AT* company to world wide.

●  Competitors do not offer a flavor similar to H3AT*.

●  Competitors have lower quality.

●  Could grow H3AT's* own raw produce.

●  Could develop new flavors and lagers.

Threats:

●  Market demand is limited.

●  Retention of H3AT* staff is critical.

●  Possible negative publicity due to the high prices and exclusivity.

●  Economic recession can have a huge impact in H3AT* company.

EOC: Marketing statement

You may ask? “Why should I buy your brand rather than a competitor’s?” pg.12.

H3AT* Does not need to compete with other brewers. H3AT* is the most demanded luxury beer and is well designed to satisfy  your exotic taste.  Everyone else is now enjoying the Experience! So H3AT* wants you too to taste the Experience! H3AT* is all about what's in and fresh! That's why it's only distributed though out the Hottest night clubs and is at all the Exclusive event's. H3AT* has been featured in some of the most top music videos for 2011. Also supported and enjoyed by the Hottest celebrities from around the world. It's an exclusive drink that's a must have to feel the vibe. As “Our goal is to be know for our passion for beer and love for the nightlife ” pg.15 executive at 3M puts. With this in mind many people want to be with the in crowd and be cool with it. This is where the H3AT* comes in. H3AT* GET's IN V.I.P.

EOC week 8: Creativity content project

As for what ill be creating and partaking into this project:
First a label design with a logo design
The label will be made in illustrator using photoshop as well, keeping it simple with a sleek black back sticker and hot pink colors as if it's illuminating in neon for the name H3AT*. in fonts such as Ariel rounded or in another as H3AT* is still in search off.

Ill be looking in to some of the liquor stores to find the unique bottle form thats dark and black.
Then ill take into a studio for some photo shots of the bottle then take it into photoshop to get a rich black look in photoshop.

Then ill combine all the elements into an ad for H3AT*.
Ill be creating this ad in illustrator and photoshop.
With such quotes as:
H3AT* GET's IN V.I.P.
THE H3AT* CAN'T BE BEAT
H3AT* Is the Best kept secret

You will want to check me out at www.H3AT*.com

You will want to fallow me at: http://twitter.com/#!/H3AT*

You will want to be my friend: http://www.facebook.com/H3AT*

Week 7 EOC: The Pitch

Who wants it? What’s in it? Where’s it from?  What is it?  

H3AT* Make a statement*

And why have you not experienced it!  This Best kept secret has now unleashed itself today to bring you the Experience! It’s not your usual out the tap from your local bar. It’s an Experience you will want to Experience again and again….  H3AT* is your night clubs best kept secret Experience. Available in only the most Hottest nights clubs from Miami, Los Angels, New york and from the Experience capital of the wold, Las Vegas.

H3AT* is Brued fresh to keep it fresh to you every time! Coming out of Miami Beach, Florida with an exotic flavor, that's quite fresh with notes of hops, summer pineapple. It has medium body and a taste that will intise your wants and needs. H3AT* bottom fermenting yeast. with the best aromas that make it unique and refined, simple and at once both luxurious and industrial brewed with a triple filtered longer cooler fermentation process to ensure the pure, exotic flavor.”

tags: Exclusive, rare and very desirable

You will want to check me out at www.H3AT*.com

You will want to fallow me at: http://twitter.com/#!/H3AT*

You will want to be my friend: http://www.facebook.com/H3AT*

Week 6 EOC: Me times three

Hemp products

The majority of people who buy this product are ether people who love hemp products or who are just curious to see what is the affect this product will have on them. Buyers follow its fragrance and enjoy its usage for its eco friendly, I enjoy its smell and feel. Hemp Oil is the only oil of its kind that helps soothe skin irritation and dryness! If you suffer from: Eczema, Psoriasis, Skin cracking, scaling or sagging, Chapped lips, Dry hair increasing public interest in hemp goes far beyond farmers anxious for more profitable  crops. Hemp farming is low impact and poses no environmental threat. Hemp fiber is versatile, durable, and cheap to produce. Hemp seeds serve as an important animal food source and hemp seed oil offers significant health and nutrition benefits for humans. Hemp products are 100% biodegradable. And hemp is a renewable resource, producing two crops per year in the South.  This product targets both females and males from 18 and up. and is sold in many stores. Market targeting, differentiation, and ositioning. Customer-Driven Marketing Strategy. Who is your target market? And Delighting your customers. The majority of hemp production is used domestically. Because only small amounts of hemp are traded between countries, world prices are very sensitive to changes in the supply available to the global market. Hemp markets could benefit from increased consumer demands for biodegradable products, health foods, and "tree free" paper. However, at this time, increased consumer interest in purchasing natural products hasn't reversed the decline in world production of hemp. And Hemp oil products are competitive with other high end products made from natural oils, and may have an advantage in the form of longer shelf life.

The existing markets for hemp product tend to be small scale (niche markets), offering limited amounts of high valued goods. Marketing is a continuous activity and growers need to make their own assessment of whether these markets will remain the same or grow over time.

Changes in the level of consumer demand for the hemp product   

The profitability and scale of processing required to serve these markets

The potential for growth through an increase in the number of domestic  processors.

Competition from alternative crops, imported hemp fibre and hemp seed

Market Segmentation:

It identifies attractive market segments and choose a market-targeting strategy.

by targeting towards hemp product users and a eco friendly market.

"Sterile hemp seeds are specifically not excluded from the definition of 'marijuana' and are not controlled substances under federal law." 
http://www.cutndry.com/alterna_hemp_facts.htm



"If you want to get rid of marijuana, there's nothing better to do than plant a lot of industrial hemp."  

http://www.dpeg.org/hemp.html

liz Claiborne lucky perfume

Advanced segmentation and target marketing so you can sell more and spend less.

Liz Claiborne markets to older women starting in 1986 with her clothing line for business women then later then expands. Its no wonder I like an admire this line as she arrived on the Fortune 500 in 1986, as the first company founded by a woman. The smell of this particular bottle leans to market to a younger percent, with its woodsy personality. 



To reduce the risk of markdowns the company produced fewer goods than the level of demand forecast. Therefore, retailers got better profit margins and allowed Liz Claiborne more space on the floor. But because of limited space in department store floors, the company expanded abroad. In 1988 sales and marketing efforts began in Canada. In January 1991 Liz Claiborne, Inc. entered Great Britain, and later in the year it was introduced into Spain. Merchandise was also sold to stores in the United Kingdom, Ireland, and the Netherlands. Liz Claiborne tailored its strategies when marketing its products outside the United States. In some United Kingdom stores, the company leased space and sold the product itself. In Japan, it marketed through a mail-order catalog, and in Singapore Liz Claiborne granted a retail license for the operation of Liz Claiborne stores. This strategy seemed to work well as international sales totaled $108.1 million in 1992, while only six years earlier $1.4 million of sales came from outside the United States.

Company Perspectives:

We are committed to maintaining a consumer dedicated and design oriented company that respects the unique relationship between the consumer and our products. Our commitment ensures that, throughout our operation we pay enormous attention to details both aesthetic and technical. Consumer satisfaction guides all our efforts. Through quality, value, service, and fashion leadership, original and innovative ideas will ensure that our products continue to meet the needs of our customers.
http://www.fundinguniverse.com/company-histories/Liz-Claiborne-Inc-Company-History.html

week 5 EOC: Heath Care Reform

Health reform makes health care more affordable, holds insurers more accountable, expands coverage to all Americans and makes our health system sustainable.http://www.whitehouse.gov/healthreform


As employers, we provide health to 160 million Americans, when you include dependents. So the health care delivery system is based on employer provided insurance. The question is how do we as purchasers drive higher value, higher quality and get the delivery system to achieve better outcomes. Today's system is is too focused on acute care for illness. We pour in resources after people get very sick rather than invest in the management of chronic disease. We think this presents a huge opportunity for better health, better care, better costs.


http://www.theatlantic.com/business/archive/2010/11/why-employers-arent-rooting-for-health-care-reform-to-die/66373/

USCCB Position on Health Care Reform

• a truly universal health policy with respect for human life and dignity
• access for all with a special concern for the poor and inclusion of immigrants
• pursuing the common good and preserving pluralism including freedom of conscience and variety of options
• restraining costs and applying them equitably across the spectrum of payers

http://www.nccbuscc.org/healthcare/