EOC,week 10 what channels are you going to do to get your product out to the public?

H3AT* is an up-scale brewery that pride's itself on its production ability, luxurious quality and presentation, and is known as "the nightlife beer".
It's available in only the most Hottest nights clubs from Miami, Los Angels, New york and from the Experience capital of the world, Las Vegas. H3AT* will shoot SMFUNK videos from all the hottest night clubs and events from across the world. As H3AT's* fans show and tell others what an experience they are having when they have a drink H3AT* live! The hottest night clubs advertise H3AT* by using such quoits such as
"We got the best kept secret!"   along with H3AT's* logo and ad's. " with word-of-mouth promotion that the company doesn’t really need to advertise."(Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 274. Celebrities talk about  H3AT*, news buzzes are too talking about H3AT*. H3AT's* most potent promotional weapon is its fans and followers. H3AT’s* fans have even started their own fan Web site, and face book fan page, along with a twitter as to where they discuss and post photos of last nights experience when they were drinking H3AT*.
H3AT* is also advertised in such magazines and websites like 944, the weekly, SEVEN, Entertainment,  H3AT* as part of the community have passion for brewery and love for the nightlife, and this is why H3AT* dedicate's it's beer to the people that embrace the nightlife as its own. H3AT* will fulfill the thirst and excitement that our customers are looking forward. Hence we intend to implement a market penetration strategy that will ensure that we are well known and respected in the nightlife industry. We will ensure that our products' prices take into consideration the people's appreciation of the quality of H3AT* and know that it exists, including where to find it. However these prices will also take into consideration the cost of production and distribution so as to ensure that we remain capable and operational. The marketing effort will convey the sense of quality, luxury, excitement, nightlife, and satisfaction in every picture, every promotion, and every publication. Our promotional strategy will involve advertising, community events, public relations, direct marketing and Internet marketing. "Arranging for a market offering to occupy a clear, distinPublish Postctive, and desirable place relative to competing products in the minds of target consumers." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 175.