Showing posts with label Final project. Show all posts
Showing posts with label Final project. Show all posts
Wednesday, December 8, 2010
Friday, November 26, 2010
Price
"Like everything else in marketing, good pricing starts with customers and their perceptions of value."(Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 275. One bottle of ice-cold H3AT* beer will cost $1.94 US DLLS to make. H3AT* will sell each bottle of beer to H3AT* clients for $3.00 US DLLS. One bottle of ice-cold H3AT* beer will be sold for $9 US DLLS to the public.
H3AT* will only accept business checks, credit card (VISA, Master-card, American Express) and money transfers to H3AT's* account.
"Yet, cutting prices is often not the best answer. Reducing prices unnecessarily can lead to lost profits and damaging price wars. It can cheapen a brand by signaling to customers that the price is more important than the customer value a brand delivers. Instead, no matter what the state of the economy, companies should sell value, not price. In some cases, that means selling lesser products at rock-bottom prices. But in most cases, it means persuading customers that paying a higher price for the company’s brand is justified by the greater value they gain. " (Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 275.
"Yet, cutting prices is often not the best answer. Reducing prices unnecessarily can lead to lost profits and damaging price wars. It can cheapen a brand by signaling to customers that the price is more important than the customer value a brand delivers. Instead, no matter what the state of the economy, companies should sell value, not price. In some cases, that means selling lesser products at rock-bottom prices. But in most cases, it means persuading customers that paying a higher price for the company’s brand is justified by the greater value they gain. " (Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 275.
Promotion
The marketing effort will convey the sense of quality, luxury, excitement, nightlife, and satisfaction in every picture, every promotion, and every publication. "Personal selling is the interpersonal arm of the promotion mix. A company’s salespeople create and communicate customer value through personal interactions with customers."
(Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 413. H3AT* promotional strategy will involve advertising, community events, public relations, direct marketing and internet marketing. Advertising will include print ads in entertainment related magazines and newsletters, billboards, luxury magazines. 30 minute TV ad to attendants of events. H3AT* will pride itself on its production ability, luxurious quality and presentation, and will be known as "The Nightlife Beer "
A good sales structure can mean the difference between success and failure. Over time, sales force structures can grow complex, inefficient, and unresponsive to customers’ needs. Companies should periodically review their sales force organizations to be certain that they serve the needs of the company and its customers.
(Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 419
H3AT's* motto :
(Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 413. H3AT* promotional strategy will involve advertising, community events, public relations, direct marketing and internet marketing. Advertising will include print ads in entertainment related magazines and newsletters, billboards, luxury magazines. 30 minute TV ad to attendants of events. H3AT* will pride itself on its production ability, luxurious quality and presentation, and will be known as "The Nightlife Beer "
A good sales structure can mean the difference between success and failure. Over time, sales force structures can grow complex, inefficient, and unresponsive to customers’ needs. Companies should periodically review their sales force organizations to be certain that they serve the needs of the company and its customers.
(Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 419
H3AT's* motto :
" Passion for beer, love for the nightlife" will be the core of H3AT's* image.
Distrubution
H3AT's* clients have to contact H3AT* by phone, or thru H3AT's* website www.H3AT*.com to place an order with one of H3AT's* sales representatives. They will receive or produce in a one-stage distribution channel, that is directly from the manufacturer. H3AT's* headquarters is H3AT's* own wholesaler. Once the placed order is paid in full, the beer will be ready for ground shipping.
Retailing includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. Many institutions—manufacturers, wholesalers, and retailers—do retailing. But most retailing is done by retailers: businesses whose sales come primarily from retailing.(Marketing : an introduction / Gary Armstrong, Philip Kotler. — page.345
Retailing includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. Many institutions—manufacturers, wholesalers, and retailers—do retailing. But most retailing is done by retailers: businesses whose sales come primarily from retailing.(Marketing : an introduction / Gary Armstrong, Philip Kotler. — page.345
Product
H3AT* brewery is an up-scale brewery that is located in the hot centre of brownsville, Miami. This is a relatively new business in it's start-up having been incorporated recently. Inspired in the tropical climate of miami and it's residents, H3AT's* beer creation resulted in a rich blend, of flavorful, exotic taste that was created from organic pineapple. The sweetness of the pineapple combined with the top-quality hops, makes an incredible experience that will make any night-out unforgettable. H3AT's* purpose is to create the most flavorful and luxurious experience in every bottle and to achieve this H3AT* makes sure to only use the freshest, organic ingredients available in the U.S.
Target Market Strategy
H3AT* as a part of the community have passion for brewery and love for the nightlife, and this is why we dedicate our beer to the people that embrace nightlife as its own.
"Moreover, mass marketers often have trouble competing with more-focused firms that do a better job of satisfying the needs of specific segments and niches." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 25. H3AT* will fulfill the thirst and excitement that H3AT* customers are looking forward. Hence H3AT* intend to implement a market penetration strategy that will ensure that H3AT* is well known and respected in the nightlife industry. H3AT* will ensure that H3AT's* products prices take into consideration the cost of production and distribution so as to ensure that we remain capable and operational. H3AT* target markets will primarily constitute the upper-class, corporate, sophisticated young adults consumers who enjoy cutting-edge music and experiences. To retain H3AT's* invaluable expertise and job satisfaction, H3AT* will enrich it's employers with healthcare, profit sharing and 3 weeks paid vacations. H3AT* supports the local community in different future events that will take place in different top-notch nightclubs across the country. H3AT* is primarily targeting a market share of 12% to attain sales of approximately $2.4 million dollars in our initial year.
"Moreover, mass marketers often have trouble competing with more-focused firms that do a better job of satisfying the needs of specific segments and niches." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 25. H3AT* will fulfill the thirst and excitement that H3AT* customers are looking forward. Hence H3AT* intend to implement a market penetration strategy that will ensure that H3AT* is well known and respected in the nightlife industry. H3AT* will ensure that H3AT's* products prices take into consideration the cost of production and distribution so as to ensure that we remain capable and operational. H3AT* target markets will primarily constitute the upper-class, corporate, sophisticated young adults consumers who enjoy cutting-edge music and experiences. To retain H3AT's* invaluable expertise and job satisfaction, H3AT* will enrich it's employers with healthcare, profit sharing and 3 weeks paid vacations. H3AT* supports the local community in different future events that will take place in different top-notch nightclubs across the country. H3AT* is primarily targeting a market share of 12% to attain sales of approximately $2.4 million dollars in our initial year.
Situations or SWOT analysis
Strengths:
● H3AT* use the most excellent raw materials and produce, H3AT* beer has a very
high quality, surpassing expectations.
● Direct delivery to best nightclubs in different states of the U.S.
● H3AT* has a customer list.
● H3AT* beer in it's starting point already has excellent reviews.
● Management and staff is committed and confident.
● Environmental effects favor H3AT* more than competitors.
● H3AT* connects with the community in different events.
Weaknesses:
● H3AT* prices are too high.
● H3AT* cannot lower H3AT* prices because of the cost of production and
distribution.
● H3AT* cannot supply small businesses.
● H3AT* needs more sales people.
● H3AT* dose not offer other blends for beer.
● H3AT* dose not offer a low calorie version of H3AT* beer.
Opportunities:
● Could expand H3AT* company to world wide.
● Competitors do not offer a flavor similar to H3AT*.
● Competitors have lower quality.
● Could grow H3AT's* own raw produce.
● Could develop new flavors and lagers.
Threats:
● Market demand is limited.
● Retention of H3AT* staff is critical.
● Possible negative publicity due to the high prices and exclusivity.
● Economic recession can have a huge impact in H3AT* company.
Wednesday, November 24, 2010
EOC: Marketing statement
You may ask? “Why should I buy your brand rather than a competitor’s?” pg.12.
H3AT* Does not need to compete with other brewers. H3AT* is the most demanded luxury beer and is well designed to satisfy your exotic taste. Everyone else is now enjoying the Experience! So H3AT* wants you too to taste the Experience! H3AT* is all about what's in and fresh! That's why it's only distributed though out the Hottest night clubs and is at all the Exclusive event's. H3AT* has been featured in some of the most top music videos for 2011. Also supported and enjoyed by the Hottest celebrities from around the world. It's an exclusive drink that's a must have to feel the vibe. As “Our goal is to be know for our passion for beer and love for the nightlife ” pg.15 executive at 3M puts. With this in mind many people want to be with the in crowd and be cool with it. This is where the H3AT* comes in. H3AT* GET's IN V.I.P.
EOC week 8: Creativity content project
As for what ill be creating and partaking into this project:
First a label design with a logo design
The label will be made in illustrator using photoshop as well, keeping it simple with a sleek black back sticker and hot pink colors as if it's illuminating in neon for the name H3AT*. in fonts such as Ariel rounded or in another as H3AT* is still in search off.
Ill be looking in to some of the liquor stores to find the unique bottle form thats dark and black.
Then ill take into a studio for some photo shots of the bottle then take it into photoshop to get a rich black look in photoshop.
Then ill combine all the elements into an ad for H3AT*.
Ill be creating this ad in illustrator and photoshop.
With such quotes as:
H3AT* GET's IN V.I.P.
THE H3AT* CAN'T BE BEAT
H3AT* Is the Best kept secret
First a label design with a logo design
The label will be made in illustrator using photoshop as well, keeping it simple with a sleek black back sticker and hot pink colors as if it's illuminating in neon for the name H3AT*. in fonts such as Ariel rounded or in another as H3AT* is still in search off.
Ill be looking in to some of the liquor stores to find the unique bottle form thats dark and black.
Then ill take into a studio for some photo shots of the bottle then take it into photoshop to get a rich black look in photoshop.
Then ill combine all the elements into an ad for H3AT*.
Ill be creating this ad in illustrator and photoshop.
With such quotes as:
H3AT* GET's IN V.I.P.
THE H3AT* CAN'T BE BEAT
H3AT* Is the Best kept secret
You will want to check me out at www.H3AT*.com
You will want to fallow me at: http://twitter.com/#!/H3AT*
You will want to be my friend: http://www.facebook.com/H3AT*
Wednesday, November 17, 2010
Week 7 EOC: The Pitch
Who wants it? What’s in it? Where’s it from? What is it?
H3AT* Make a statement*
And why have you not experienced it! This Best kept secret has now unleashed itself today to bring you the Experience! It’s not your usual out the tap from your local bar. It’s an Experience you will want to Experience again and again…. H3AT* is your night clubs best kept secret Experience. Available in only the most Hottest nights clubs from Miami, Los Angels, New york and from the Experience capital of the wold, Las Vegas.
H3AT* is Brued fresh to keep it fresh to you every time! Coming out of Miami Beach, Florida with an exotic flavor, that's quite fresh with notes of hops, summer pineapple. It has medium body and a taste that will intise your wants and needs. H3AT* bottom fermenting yeast. with the best aromas that make it unique and refined, simple and at once both luxurious and industrial brewed with a triple filtered longer cooler fermentation process to ensure the pure, exotic flavor.”
tags: Exclusive, rare and very desirable
You will want to check me out at www.H3AT*.com
You will want to fallow me at: http://twitter.com/#!/H3AT*
You will want to be my friend: http://www.facebook.com/H3AT*
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