Strengths:
● H3AT* use the most excellent raw materials and produce, H3AT* beer has a very
high quality, surpassing expectations.
● Direct delivery to best nightclubs in different states of the U.S.
● H3AT* has a customer list.
● H3AT* beer in it's starting point already has excellent reviews.
● Management and staff is committed and confident.
● Environmental effects favor H3AT* more than competitors.
● H3AT* connects with the community in different events.
Weaknesses:
● H3AT* prices are too high.
● H3AT* cannot lower H3AT* prices because of the cost of production and
distribution.
● H3AT* cannot supply small businesses.
● H3AT* needs more sales people.
● H3AT* dose not offer other blends for beer.
● H3AT* dose not offer a low calorie version of H3AT* beer.
Opportunities:
● Could expand H3AT* company to world wide.
● Competitors do not offer a flavor similar to H3AT*.
● Competitors have lower quality.
● Could grow H3AT's* own raw produce.
● Could develop new flavors and lagers.
Threats:
● Market demand is limited.
● Retention of H3AT* staff is critical.
● Possible negative publicity due to the high prices and exclusivity.
● Economic recession can have a huge impact in H3AT* company.
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