EOC,week 10 what channels are you going to do to get your product out to the public?

H3AT* is an up-scale brewery that pride's itself on its production ability, luxurious quality and presentation, and is known as "the nightlife beer".
It's available in only the most Hottest nights clubs from Miami, Los Angels, New york and from the Experience capital of the world, Las Vegas. H3AT* will shoot SMFUNK videos from all the hottest night clubs and events from across the world. As H3AT's* fans show and tell others what an experience they are having when they have a drink H3AT* live! The hottest night clubs advertise H3AT* by using such quoits such as
"We got the best kept secret!"   along with H3AT's* logo and ad's. " with word-of-mouth promotion that the company doesn’t really need to advertise."(Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 274. Celebrities talk about  H3AT*, news buzzes are too talking about H3AT*. H3AT's* most potent promotional weapon is its fans and followers. H3AT’s* fans have even started their own fan Web site, and face book fan page, along with a twitter as to where they discuss and post photos of last nights experience when they were drinking H3AT*.
H3AT* is also advertised in such magazines and websites like 944, the weekly, SEVEN, Entertainment,  H3AT* as part of the community have passion for brewery and love for the nightlife, and this is why H3AT* dedicate's it's beer to the people that embrace the nightlife as its own. H3AT* will fulfill the thirst and excitement that our customers are looking forward. Hence we intend to implement a market penetration strategy that will ensure that we are well known and respected in the nightlife industry. We will ensure that our products' prices take into consideration the people's appreciation of the quality of H3AT* and know that it exists, including where to find it. However these prices will also take into consideration the cost of production and distribution so as to ensure that we remain capable and operational. The marketing effort will convey the sense of quality, luxury, excitement, nightlife, and satisfaction in every picture, every promotion, and every publication. Our promotional strategy will involve advertising, community events, public relations, direct marketing and Internet marketing. "Arranging for a market offering to occupy a clear, distinPublish Postctive, and desirable place relative to competing products in the minds of target consumers." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 175.

BOC : famous lemon ad for volkswagen

 

 
 
 
I think the whole factor is that if some thing so small like the strip on the glove compartment with a blemish, was unoticed when sent out then what else could have been missed before the car was sent out on the market. Why was the ad made this way down talking about their product. Dose this make people stop from going out to buy this car, or dose it speak for its self saying, this is why we have more inspectors inspecting the cars they make to be sure all is covered.

(3,00 Volkswagens are produced daily; there are more inspectors than cars.)
We pluck the lemons; you get the plums.
 

BLACK H3AT* Your Hottest Nightclubs Best Kept Secret! AD.

EOC: Week 9 Three Great Mission Statements

Glenn, Tanya M : Bitches’ Brews


Bitches’ Brews mission is to sell delicious and remarkable drinks that appeal to the feminine pallet. 

using "freshness and combine both modern and traditional styles of brewing with creativity" what a grate way to use creativity in marking a beer.
To keep our concept fresh, exciting and on the cutting edge of the brewing industry!

    

Mike Lapadu : Glatt

Taking experience as a marketing tool is a god use, as an investment lies with every customer. You are our advertising.  The happy Glatt customer will want to share their experience with a friend or maybe even two.
Glatt is a craft brew house that is committed to brewing an experience. 
also how they are brewed locally, keeping it in it's area. 

I like the way Glatt is used in this sentence : 
We’ll “Glatt”ly take the savings in advertising and invest in our ingredients and brewery.

Ernest Howard : Finish Line IPA

“Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be? These simple-sounding questions are among the most difficult the company will ever have to answer.” (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 39.)  


 "... a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 41.)  So we strive to make every aspect of our brewing process a positive one for surrounding local businesses and communities.

Our business should be beer, but we just can't help reaching out to those around us.  While we continue to exceed customer expectations by using the purest ingredients on earth to handcraft our beer, we're also using our business presence to strengthen the neighborhoods, cities and states around us.