BOC : famous lemon ad for volkswagen

 

 
 
 
I think the whole factor is that if some thing so small like the strip on the glove compartment with a blemish, was unoticed when sent out then what else could have been missed before the car was sent out on the market. Why was the ad made this way down talking about their product. Dose this make people stop from going out to buy this car, or dose it speak for its self saying, this is why we have more inspectors inspecting the cars they make to be sure all is covered.

(3,00 Volkswagens are produced daily; there are more inspectors than cars.)
We pluck the lemons; you get the plums.
 

BLACK H3AT* Your Hottest Nightclubs Best Kept Secret! AD.

EOC: Week 9 Three Great Mission Statements

Glenn, Tanya M : Bitches’ Brews


Bitches’ Brews mission is to sell delicious and remarkable drinks that appeal to the feminine pallet. 

using "freshness and combine both modern and traditional styles of brewing with creativity" what a grate way to use creativity in marking a beer.
To keep our concept fresh, exciting and on the cutting edge of the brewing industry!

    

Mike Lapadu : Glatt

Taking experience as a marketing tool is a god use, as an investment lies with every customer. You are our advertising.  The happy Glatt customer will want to share their experience with a friend or maybe even two.
Glatt is a craft brew house that is committed to brewing an experience. 
also how they are brewed locally, keeping it in it's area. 

I like the way Glatt is used in this sentence : 
We’ll “Glatt”ly take the savings in advertising and invest in our ingredients and brewery.

Ernest Howard : Finish Line IPA

“Forging a sound mission begins with the following questions: What is our business? Who is the customer? What do consumers value? What should our business be? These simple-sounding questions are among the most difficult the company will ever have to answer.” (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 39.)  


 "... a company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create." (Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed., Printed page 41.)  So we strive to make every aspect of our brewing process a positive one for surrounding local businesses and communities.

Our business should be beer, but we just can't help reaching out to those around us.  While we continue to exceed customer expectations by using the purest ingredients on earth to handcraft our beer, we're also using our business presence to strengthen the neighborhoods, cities and states around us.

Price

"Like everything else in marketing, good pricing starts with customers and their perceptions of value."(Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 275. One bottle of ice-cold H3AT* beer will cost $1.94 US DLLS to make. H3AT* will sell each bottle of beer to H3AT* clients for $3.00 US DLLS. One bottle of ice-cold H3AT* beer will be sold for $9 US DLLS to the public.

H3AT* will only accept business checks, credit card (VISA, Master-card, American Express) and money transfers to H3AT's* account.


"Yet, cutting prices is often not the best answer. Reducing prices unnecessarily can lead to lost profits and damaging price wars. It can cheapen a brand by signaling to customers that the price is more important than the customer value a brand delivers. Instead, no matter what the state of the economy, companies should sell value, not price. In some cases, that means selling lesser products at rock-bottom prices. But in most cases, it means persuading customers that paying a higher price for the company’s brand is justified by the greater value they gain. " (Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 275.

Promotion

The marketing effort will convey the sense of quality, luxury, excitement, nightlife, and satisfaction in every picture, every promotion, and every publication. "Personal selling is the interpersonal arm of the promotion mix. A company’s salespeople create and communicate customer value through personal interactions with customers."
(Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 413. H3AT* promotional strategy will involve advertising, community events, public relations, direct marketing and internet marketing. Advertising will include print ads in entertainment related magazines and newsletters, billboards, luxury magazines. 30 minute TV ad to attendants of events. H3AT* will pride itself on its production ability, luxurious quality and presentation, and will be known as "The Nightlife Beer "
A good sales structure can mean the difference between success and failure. Over time, sales force structures can grow complex, inefficient, and unresponsive to customers’ needs. Companies should periodically review their sales force organizations to be certain that they serve the needs of the company and its customers.
(Marketing : an introduction / Gary Armstrong, Philip Kotler. — page 419
H3AT's* motto :

" Passion for beer, love for the nightlife" will be the core of H3AT's* image.

Distrubution

H3AT's* clients have to contact H3AT* by phone, or thru H3AT's* website www.H3AT*.com to place an order with one of H3AT's* sales representatives. They will receive or produce in a one-stage distribution channel, that is directly from the manufacturer. H3AT's* headquarters is H3AT's* own wholesaler. Once the placed order is paid in full, the beer will be ready for ground shipping.
Retailing includes all the activities involved in selling products or services directly to final consumers for their personal, nonbusiness use. Many institutions—manufacturers, wholesalers, and retailers—do retailing. But most retailing is done by retailers: businesses whose sales come primarily from retailing.(Marketing : an introduction / Gary Armstrong, Philip Kotler. — page.345

Product

H3AT* brewery is an up-scale brewery that is located in the hot centre of brownsville, Miami. This is a relatively new business in it's start-up having been incorporated recently. Inspired in the tropical climate of miami and it's residents, H3AT's* beer creation resulted in a rich blend, of flavorful, exotic taste that was created from organic pineapple. The sweetness of the pineapple combined with the top-quality hops, makes an incredible experience that will make any night-out unforgettable. H3AT's* purpose is to create the most flavorful and luxurious experience in every bottle and to achieve this H3AT* makes sure to only use the freshest, organic ingredients available in the U.S.